Discover a collection of my strategic projects designed to drive growth and success for companies. This section showcases actionable strategies across key areas, including customer acquisition, onboarding, engagement, retention, and monetization. Each project reflects my hands-on approach to solving complex challenges, optimizing user experiences, and maximizing business impact.

VWO (Visual Website Optimizer) - Revenue Growth Strategy

• Current Revenue - $6M Million
• Target Revenue - $12 Million
• Time Period - 12 Months

About VWO:

Visual Website Optimizer is an A/B testing and conversion optimization platform. Visual Website Optimizer (VWO) provides online marketers a perfect tool for creating different versions of their landing pages and websites. VWO helps businesses increase conversions by assessing user behavior and web analytics. It also allows users to see a complete picture of their optimization journey and data-supported evidence for the changes implemented on their website.

<aside> 🎯 Objective

• In 12 months increase the revenue from $6 Million ARR to $12 Million ARR </aside>

<aside> 📌 Key Results

• Acquire 137 SMBs and Enterprise accounts that contribute to $3 Million
• Increase the conversion rate of onboarding from 0.2% to 0.25% and get $2.78 Million
• Increase the ARPU by 5% via up-selling and cross-selling. </aside>

<aside> 🗒️ Details

• Crafted and executed comprehensive strategies to significantly increase revenue and expand market presence, including targeted plans for the Indian market.
• Leveraged organic growth, programmatic SEO, partnerships, and Account-Based Marketing (ABM) to enhance customer acquisition and reach new segments.
• Redesigned onboarding processes to create a seamless user experience, focusing on identifying key Aha! moments and activation metrics to drive user engagement.
• Developed targeted campaigns to enhance user engagement and retention, implemented strategies to reduce churn, and identified opportunities for upselling, cross-selling, and revenue maximization. </aside>

Make.Com - Revenue Growth Strategy Via Events

• Target Revenue via Events - $1 Million
• Time Period - 12 Months

About Make:

Make.com is a powerful, no-code automation platform that lets you visually design and automate workflows by connecting your favorite apps and services. Whether you're a small business or an enterprise, Make.com enables you to streamline tasks, eliminate manual work, and orchestrate complex processes—all without writing a single line of code. With its intuitive drag-and-drop interface and real-time execution, you can build custom automations that save time, reduce errors, and scale with your needs. Unlock the full potential of your tech stack with Make.com, the ultimate tool for automating and optimizing your business.

<aside> 🎯 Objective

• Generate $1M revenue from events in 12 months </aside>

<aside> 📌 Key Results

• Acquire 700 customers with an average order value of $700.
• Increase the participation rate of the events.
• Increase up-selling and cross-selling. </aside>

<aside> 🗒️ Details

• Developed a comprehensive 12-month strategy to generate $1 million in revenue through events.
• Curated a list of influential speakers and relevant topics to ensure engaging and high-impact event content.
• Implemented targeted strategies to boost event attendance, including partnerships, marketing campaigns, and pre-event engagement.
• Created a detailed roadmap covering all aspects of event planning, execution, and follow-up to ensure consistent growth and revenue generation. </aside>