Discover a collection of my strategic projects designed to drive growth and success for companies. This section showcases actionable strategies across key areas, including customer acquisition, onboarding, engagement, retention, and monetization. Each project reflects my hands-on approach to solving complex challenges, optimizing user experiences, and maximizing business impact.
Pankh - Virtual Reality Based UAV Simulator
- Company - Digital Agents Interactive Pvt. Ltd.
- End User - Army
About Pankh:
Pankh is an advanced Virtual Reality (VR) Unmanned Aerial Vehicle (UAV) simulator designed to provide immersive and realistic training experiences for military personnel. Pankh aims to enhance the operational readiness of the Indian Army by offering a safe and controlled environment for UAV pilot training.
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🎯 Objective
- Develop and deploy a state-of-the-art VR-based UAV simulation system to improve the training efficacy of Indian Army personnel.
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📌 Key Results
- Successfully designed and implemented the Pankh UAV simulator, leading to a revenue generation of approximately ₹15,00,000.
- Enhanced the training program by reducing the need for live-flight exercises, thereby minimizing costs and risks associated with traditional training methods.
- Achieved high fidelity in simulation, providing trainees with realistic scenarios that improve decision-making skills and operational performance.
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🗒️ Details
- Led the end-to-end development of the Pankh simulator, incorporating cutting-edge VR technologies to create an immersive training environment.
- Conducted extensive UX research to ensure the simulator meets the specific needs of military trainees, resulting in an intuitive and effective training tool.
- Collaborated with stakeholders from Digital Agents Interactive and the Indian Army to align the simulator's features with operational requirements and training objectives.
- Performed thorough market analysis to benchmark Pankh against existing UAV simulators, ensuring a competitive and superior product offering.
- Oversaw the deployment of the simulator and provided comprehensive training to instructors, facilitating seamless integration into the existing training curriculum.
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VWO (Visual Website Optimizer) - Revenue Growth Strategy
- Current Revenue - $6M Million
- Target Revenue - $12 Million
- Time Period - 12 Months
About VWO:
Visual Website Optimizer is an A/B testing and conversion optimization platform. Visual Website Optimizer (VWO) provides online marketers a perfect tool for creating different versions of their landing pages and websites. VWO helps businesses increase conversions by assessing user behavior and web analytics. It also allows users to see a complete picture of their optimization journey and data-supported evidence for the changes implemented on their website.
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🎯 Objective
- In 12 months increase the revenue from $6 Million ARR to $12 Million ARR
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📌 Key Results
- Acquire 137 SMBs and Enterprise accounts that contribute to $3 Million
- Increase the conversion rate of onboarding from 0.2% to 0.25% and get $2.78 Million
- Increase the ARPU by 5% via up-selling and cross-selling.
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🗒️ Details
- Crafted and executed comprehensive strategies to significantly increase revenue and expand market presence, including targeted plans for the Indian market.
- Leveraged organic growth, programmatic SEO, partnerships, and Account-Based Marketing (ABM) to enhance customer acquisition and reach new segments.
- Redesigned onboarding processes to create a seamless user experience, focusing on identifying key Aha! moments and activation metrics to drive user engagement.
- Developed targeted campaigns to enhance user engagement and retention, implemented strategies to reduce churn, and identified opportunities for upselling, cross-selling, and revenue maximization.
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Make.Com - Revenue Growth Strategy Via Events
- Target Revenue via Events - $1 Million
- Time Period - 12 Months
About Make: